Mumbai, Sanjay Shukla, national head, brand activations, PDM India, says, We plan to work on the model of retainership with brands because this gives us an opportunity to understand a brand in a better way as we are associated with it for a longer duration and not just for a particular campaign. A dedicated team will work on MasterCard.

The on ground activities for MasterCard will be planned keeping in mind its core TG (target group) comprising individual account holders, banks and merchants. The initial brief from the client includes working on campaigns to drive the usage of debit cards at point of sales, handling activations related to the brands sponsorship of the Mumbai Indians during the IPL season, coming up with initiatives centred on card holder education and other merchant incentive schemes and organising events for different platforms. Also, the brand plans to increase visibility at airports with consumer promotions.

Sanjay Shukla states that BFSI brands have been increasing their media budgets and are realising the importance of below-the-line activities, which give them an opportunity to connect with the TG on a one on one level.

Airtel, Pepsi, Colgate-Palmolive, Citibank, P&G, Kelloggs, Microsoft, Times of India, HSBC, FedEx, Nokia, Monsanto, Canon, Loreal, TATA Indicom, Apollo Tyres, VLCC & My Way (Smart Digivision) IPTV are some of PDMs key clients.

Notes to Editor

About Percept Limited

Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of 1000 people and 62 offices in India and the Middle East and a capitalized billings of about INR 26.16 billion (FY09).

Percept operates in 3 domains -

    1. Entertainment - which includes PPC, PTM, PDM India, PDM Gulf and P9 Integrated
    2. Media - which includes Allied Media, Percept OOH, Percept Knorigin and Media Agency Middle East.
    3. Communications - which includes Percept/H, Hakuhodo Percept, AMO Communications, IBD India and Percept Gulf Fz LLC in Advertising; Percept Profile India and Percept Profile Gulf in Public Relations; and Perspectrum in IMC Consultancy.

Percept Divisions & Companies deliver marketing solutions that reach consumers at every moment of their lives.

From integrated advertising campaigns, to embedded content, to innovative media solutions; Percept companies construct tailor-made solutions that deliver in both local and global markets.